All About The New Google Penguin Update
It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But several years had pass and various updates were done to Penguin and now comes the latest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.
As a matter of fact, there are quite a number of reasons to why many people are so excited with the new Penguin update.
Number 1. Algorithm devalues links instead of punishing websites – with new Penguin version, it devalues spam links rather than penalizing the entire website. Penguin was punitive in nature when it was first launched. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.
Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.
Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. Thus, Penguin’s data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. Google are in the better position of assessing links quickly with the update to Penguin. In other words, there’s no need to wait for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements made to Penguin update provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift pushes the SEO industry away from manipulation and towards real strategies. The truth is, real marketing is what most of the respected and successful SEOs are involved. On the other hand, there are some shady companies and individuals that are claiming to be SEOs while what they do is only providing spammy services.
New Penguin update is without a doubt another challenge for the unscrupulous agencies as websites that are propped to be spam would be devalued, providing better gains for those who secure links legitimately.
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