Would you like to uncover a creative solution to your latest problem du jour? It may possibly be as near as the morning newspaper. (Notice to youthful visitors: the “morning newspaper” utilised to be an true point. It was truly a great creation. It appeared magically on your doorstep, necessary no scrolling, and in no way needed to be recharged.)
I was not long ago speaking to a group of business leaders in downtown Seattle. I was speaking about “rewarding creative imagination.” See, when CEOs say that creative imagination is the most critical leadership excellent for success, they do not essentially act that way. Several leaders feel to believe that creative imagination teaching comprises minor additional than actively playing games and generating balloon animals.
That's why I use the phrase “rewarding creative imagination.” Simply because far from getting a frivolous luxury, creative imagination is the engine that drives earnings. Title any rewarding product in the heritage of the earth, and it started with a creative notion.
Back again to my Seattle business leaders. They wanted to know how they could deliver creative concepts for their latest business issues-on demand. I shared with them a trick I utilised to use when I was crafting jokes for Almost Dwell !, the comedy Television clearly show that I produced for fifteen years.
Punch strains and creative concepts are both equally the products and solutions of unrelated matters colliding ( “You received chocolate on my peanut butter!” “You received peanut butter on my chocolate!” “Hey, look-we've invented the Reese's Cup!”). So when I needed to come up with a quick joke for the clearly show, I'd read an article from a person area of the newspaper, and then read an article from a fully distinctive area. Then I'd drive myself to come up with a funny relationship involving the two articles or blog posts.
Seem, the result was not generally pure gold. But what I was undertaking was forcing my mind into that space that finds connections-and that's the space wherever creative concepts are born.
So how does this relate to business leaders? Below's what I suggested to my leaders the other working day. Get a newspaper. (I believe this works a minor better with an true, bodily, paper newspaper-just since it's easier to mindlessly flip to a random area-but it will also operate if your newspaper is on a display screen.)
Obtained your newspaper? Ok, now flip to any area. (I'd like it if you'd steer clear of the business area, since we're on the lookout for creative concepts in this article, and the business area blended with a business problem could be a minor much too near for breakthrough creative imagination. But I'll depart that to you.) Now, decide an article-any article. Study it. Now ask your self this problem:
In what ways is this article linked to the solution to my problem?
Sure, I know. Your immediate reply is probably to be, “It's not.” But do not stop there. Do not …