Modern Office Design: Expanding Beyond Cubes

Though its role is sometimes overlooked, office design plays a vital role in making employees as engaged and productive as possible. Up to 75 percent of workers are struggling thanks to less-than-ideal work conditions that negatively impact their productivity, engagement and innovation. Employees working in uncomfortable surroundings deliver job performance that’s less than their full potential and are more likely to leave their employers.

Trends In Office Design: Main Drivers

Modern office design trends are largely driven by technology. The rise of mobile devices and wireless networking, for example, has separated many employees from their desks without hurting their productivity. Greater schedule flexibility (again tied to improved technology) has also driven a new trend for office spaces that are suited to non-traditional working hours. More workers are doing more work remotely, including (but not limited to) in their homes. Offices are becoming more public spaces where long-term employees may be working together with contractors, consultants, and freelancers.

“A greater interest in collaboration and creative work and work spaces are also driving trends in office design,” says an office decorator at HL Decorating. Millennial employees, in particular, are interested in collaborative work. They’re less likely to draw strict dividing lines between work space and home space because of their familiarity with mobile technology. Work is something that can be done anywhere, at any time, and a desk is absolutely not a requirement.

3 Big Trends In Modern Office Design

1) The Homely Office

Millennials understand the need to put in long hours, so they appreciate spaces designed to maximise comfort. Offices that resemble university commons or cosy homes are increasingly popular. A fully-stocked, company-funded snack area is practically a necessity. This office-as-a-second-home trend also frequently introduces comfy lounge seating, natural lighting, plants, and gaming tables. A company looking to encourage flexible attendance amongst its employees needs to take significant steps to make the office an attractive place to work. Without a comfortable workspace, employees on flexible schedules are more likely to do as much work as possible from their homes or their favourite cafes.

2) Flexible Workspace

The space around modern employees needs to be as flexible as their employers want them to be. An office might require tables for small project teams to meet at and copious white boards to allow for impromptu brainstorming. “Break” areas for lounging and eating also need to be equipped to allow small-scale coaching and ad-hoc collaboration if social interactions turn into work sessions. Modern offices need to provide for a wide range of different work modes, from focused solitary work to large group meetings.

Modern office design requires a solution to the potentially-conflicting goals of privacy and collaboration. A sales representative entering into contract negotiations with a new client, for example, needs an isolated, private space, even if he or she is interacting with clients on the phone. Absolute privacy also needs to be available to all employees for personal emergencies, such as a call about a sick child. Multi-purpose spaces need to …

How to Develop Compelling Corporate Merchandise

Corporate merchandise can enable you to reach various goals for your business such as building brand awareness, increasing customer loyalty and defining your brand identity.

Nonetheless, corporate merchandise can’t be effective if it doesn’t convey the right messages to your audience. By striking the right chord with your potential customers, you can get one step closer to achieving your marketing objectives. The following considerations might help you set your corporate merchandising on the right track.

What Is Your First and Foremost Goal?

In order to choose the most appropriate messages for your merchandise, you need to define the most important things you’re trying to achieve. Do you intend to attract new clients? Would you rather hope to reward your loyal customers? Is the merchandise aimed at reminding your customers about your business, so that they can remember you easier in the future?

Once you have set your measurable and specific goals, you can go ahead and develop the right copy that would enable you to reach these goals. This may also help you choose the most appropriate materials, whether it be small personalised lead pencils or large branded tote bags.

Who Is Your Target Audience?

In order to choose the right messages and the types of merchandise to use, you have to get to know your target audience. Messages that strike a chord with young, dynamic athletes may not be as relevant to elderly people or business professionals.

Understanding who your core customers are, what they need and what kind of messages they find the most appealing will help you produce highly effective materials.

You should always start by identifying the biggest needs of your core target consumers and then figure out how your product or service can address these needs. You need to find the best way to put all these into words, in order for these people to understand that you can offer them a viable solution, perhaps the best one. By doing this, you’ll benefit from better personal connections with your customers, for the benefit of all parties involved.

When Should You Give Out Your Corporate Merchandise?

By distributing your corporate merchandise at the wrong moment, you can easily do more harm than good.

Most companies prefer to reach out to their potential customers during various industry events such as conferences and trade shows. If you choose this way, you should craft simple and effective messages, able to make a big impact on your target audience. The best example could be a promotional pen branded with your company name and with your logo, together with your contact details. If space allows, you may want to include your unique selling proposition, as well.

How to Choose Your Promotional Messages?

If you understand the needs and the behaviour of your target audience, you’ll be able to choose the best messages to cater to these people by offering them the solution to their problem. You have to clearly communicate that you have the answer to their need.

This is …