What You Need To Know About The Google Penguin Update
Because of the update, Penguin can now run on real time. It was also made available to different countries and languages at the same time. All websites are able to feel the same impact wherever they are. The rules will be universal.
Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. There is a clearer and faster impact, positive or negative, that results from your actions.
You will be able to get through a penalty faster since the system is done in real time. If your website gets a penalty and your webmaster can take out the harmful links, you can notice positive effects a lot quicker. After your site pages will get inspected, you can then see the improvement.
Instead of being a separate thing, Penguin is now an important part of the system’s algorithm. Constantly checking on your backlink profile is essential.
Instead of the whole website, there is now an exact emphasis on the pages that toxic links are referring to, and not on the whole website. These are like micro penalties and are more difficult to monitor. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
You will be able to observe the effects of your actions quickly, which can be like a double-edged sword. There is a faster recovery process, but also the penalization process. Take these things into consideration so that you can protect your site as well as avoid unexpected drops in rankings.
It is important to track your positions in the search engine results page. You can put regular email alerts in order to keep updated on the position changes. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
A clean and healthy backlink profile is essential to have. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
You can perform a thorough checkup of your backlinks for your entire website. For important subdomains and site subdivisions, you should also do some audit backlinks. You can also do a separate audit for the various language versions of your website. With the new Penguin update, you can also do different experiments that have a lesser cost of error.
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