Getting the word out about a business, whether it’s products or services a business provides, can be accomplished in many ways. However, one of the most effective types of marketing is wrapped up in EDDM Postcard Printing Services. EDDM Stands for Every Door Delivery Mail and it is an excellent way to put a business’ products or services in front of everyone in the local area. There are plenty of benefits that come from this type of marketing.
The first thing to consider is, unlike other types of local marketing, EDDM is not linked to any other advertising. This means that there will be no other marketing tactics included on the postcard printing from other businesses. It will only be one business and their products and services.
In addition, this type of mail out can be done on a trial basis. For example, a business can choose to mail out as little as 200 postcards marketing their products and services. This helps the business to get an idea of the types of returns that might be noticeable from this type of mail out campaign.
When it comes to returns, it is estimated, by the Postal Service that for every one dollar that is spent in EDDM, a business could see an average return of around $12.50 of revenue. While the cost for significant EDDM campaigns can be quite high initially, when a business looks at it as an investment, it’s easy to justify the initial expense, considering how much revenue this marketing campaign could bring in.
The last thing is that a business will get to create a dedicated marketing and advertising postcard. With the help of professional printing services, these postcards can be as decorative and eye-catching as possible. In addition, with EDDM they can ensure that everyone in the area specified by the mail out campaign will receive one of these postcards.
If your business is looking for a way to mass advertise, but you want to choose a form of marketing that is both effective and is a good investment, EDDM is the best option. With its ability to reach hundreds – if not thousands – of people and its proven effectiveness as a good marketing investment, it’s hard to pass up this marketing opportunity.