July 14, 2024


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How to Get a Job in Fashion Tech

It’s been two years since the Covid-19 pandemic set off a chain of events that would change the fashion industry forever — or, perhaps more accurately, would speed up changes that were already underway. One byproduct of this is a job market that looks pretty different today than it did in 2019.

As technology revolutionizes the way we shop and consume information, some of the fastest-growing fashion companies are starting to look and act more like tech companies. In a June 2021 report by the National Retail Federation (NRF) and Euromonitor, about 58 percent of retail professionals said the pandemic accelerated new technology-related product launches at their company. Innovation is happening faster than ever, brands are investing more in their digital presence, and a lot of money is still being poured into fashion-tech startups, creating an abundance of new job opportunities — they’re just not necessarily the kinds of opportunities that have traditionally been associated with fashion.