Branding mistakes can be serious. Though mistakes get hype as learning curves, sometimes mistakes can create a lot of problems. The problems get serious when the mistakes are made by a startup company. An established one can get away with a mistake. However, the same might cost you a lot. For this reason, you need to be careful about branding mistakes.
The mistakes are a lot easier to make than you imagine. Inconsistency can be a deadly thing. It is not only about a lack of commitment. Of course, you need to commit to regular posting, says Jonathan Disegi a branding strategist. However, some companies use different names and contact details in different posts. This can be a problem with branding. People will get confused. They will begin to retreat with such confusion. Make sure not make this mistake. Use the same name and contact number in every post. This will help you build trust among the potential clients.
The target market is an essential factor. Each product has its own market and place. You need to find this place before you begin with your branding promotion. Identifying the market is important. Most of the startups fail in this area. They try to promote their business everywhere. This is not the right thing to do. It is important that you find the right market for your product. This will help you get maximum exposure.
Jonathan Disegi has been helping companies to find the right branding strategies for a long time. He has experience in assessing the market and creating the right strategy which will help businesses get in touch with the potential clients. He has also helped to rectify the mistakes which companies make while promoting their brand. He has also tutored people about the right branding strategy. However, without knowing the branding mistakes, you will not be able to apply the strategy properly.
Branding is not a quick thing which you can acquire within a day. Many companies make the mistake of thinking it so. They opt for a strategy and expect it to yield result overnight. This is not going to happen. There is no quick fix in branding. It is a slow procedure. You need to have the patience to hold on. If you don’t want to wait, you are just pushing yourself for disappointment.
Jonathan Disegi has seen businesses launching with a weak brand identity. They just create a free logo and a free blog and think they have created a brand. This is a wrong approach. You need to have a proper blog. You need to have a professionally designed logo. Without these two, you would not be able to build the trust. Make sure to choose a name which will remain in people’s mind. Remember that you will not be able to change the name in the future. For this reason, select a name which will increase your brand value.
Failing to deliver is a big mistake. If you promise a blog post on a certain date, deliver that post on the day. Don’t fail to deliver, this will hurt your brand image.