Fundamentally, marketing will remain the same, for the most part. However, the marketing landscape is ever evolving. The emergence of new marketing technology is speeding up everything. Moreover, there are new emerging trends in marketing that every business that intends to get its message out about their products should learn. To this end, we will delve into the top 9 marketing trends that businesses should learn about today.
1. Mobile-First Is Taking Over
We’ve said before and it has been said by many, the internet is going mobile. We cannot stress that enough. Consumers in the U.S. are now accessing the internet via their mobile devices more than via PCs. As such, this is a good time to have an intricate understanding of mobile search, mobile optimisation, mobile conversions, and everything mobile. Concisely, we are addicted to our smartphones; marketers to understand this and prioritise it.
2. Consumer Segmentation
Segregating the consumer demographic is an important aspect of marketing today. Businesses should, therefore, keep and organise their demographic data for better-targeted outreach. There is no need to send 500,000 emails if you do not have a clear understanding of whom you are sending the emails to. To this end, businesses should have a system in place where they can organise their demographic into different demographics. This will enable you to curate their message to fit each audience demographic.
3. Content Creators Are Critical
In an era of social media, everyone has a voice. Importantly, everyone can create content and publish on any platform they so wish. As such, brands need to hire creative content creators, developers, speakers from voice agencies such as Voice Fairy, writers, and producers to help them stand out. Beyond creativity, the content creators need to have an intricate understanding of the niche to be able to connect with the audience and communicate well.
4. Using Social Media Platforms to Distribute Samples
A study by Product Sampling Council found that over 92% of consumers would purchase a new product if they received a sample and liked the product. This is a testament to the power of sampling. Sampling work, however, it is important to get the product into the right hands.
This is where social media comes in. You can use platforms such as Facebook, a platform where the demographic information of your audience is already provided as part of their profile. This data makes it easy for marketers to target specific audiences and to even track future sells. Furthermore, using social media platforms to distribute sample provides the opportunity for consumers to share their experience with their audience, enhancing your brand awareness.
5. Brand Ambassadors Are Important
Brands ambassadors have become an important marketing asset. That is why more and more businesses are encouraging loyal customers and/or clients as well as employee to share their experiences on social media. While there are business owners who have not come to grips with this new form of marketing, it is nonetheless an important part of attracting new customers and clients.
When a loyal customer speaks about a brand, they vouch for the brand, thereby encouraging their followers to make purchases. As such, businesses to should consider creating incentives for sharing and an easier means for people to share – for instance, using hashtags.
6. Marketing Automation
For a long time, only big companies with huge marketing budgets had the capacity (resources and funds) to obtain marketing technologies and platforms to implement marketing strategies on multiple channels, including email, websites, and social media. Furthermore, only such companies had the capability to obtain technologies to automate some of the repetitive tasks. However, things have changed and automation is now more mainstream and affordable. Even small businesses can obtain such technologies cost-effectively.
7. Incorporate Transparency In Marketing
While it now easier than ever before for brands to be transparent, many shy away from it or even fight it. As part of an effective brand building strategy, brands should try and provide accurate information, especially with regards to providing information regarding their customers’ interest. This should be a guiding philosophy and not just a one-time thing.
8. Be Patient With Social Media Efforts
While traditional marketing strategies usually yield results in a matter of months, social media marketing may take longer; it requires cultivation, commitment, most all, it requires patience. It is thus very easy to get frustrated with the strategies ‘not working’. However, businesses should take time and put in the effort to determine which content resonates with their audience.
9. Thing Are Shifting From Globalisation To Personalisation
The emerging technologies are personalising marketing. This should not be considered as a trend rather a transformation of the marketing space. It is important to take note of its implications, especially managing a global brand. As such, many brands are increasing their local presence and influence as well as changing their structure to accommodate the new realities.