Do Germans prefer to shop in physical stores or online?

See it, feel it, get it: German consumers have no patience whilst shopping  - iXtenso - Magazine for Retailers

You will be doing yourself a lot of disservices if you do not consider the preference of customers before starting a business. When you know what the customers prefer, you will be able to model your business according to such expectations. The implication is that you will be able to build a business that will appeal to customers. When your business appeals to customers, any customer that gets to patronize you will be happy with your company and its services. This will make them patronize you in the future, leave positive reviews for you and recommend you to others. Within a short while, your business will grow significantly and become profitable.

One of the preferences of the customer you would want to check out is if they would prefer to shop in physical stores or online. When you know this, you will be able to know if you will need a physical store for your business or not. You will also get to know if you should open an online platform for your physical store or not.

The simple answer to if Germans prefer to shop in physical stores or online is that Germans prefer to shop in physical stores. Some of the products that have been identified as the major items that Germans buy online include films/DVDs, CDs, home electronics, books, footwear, and clothing. Hence, if you want to start a business that sells any of these products, then it is important to have a strong online presence for your business. You will be paid back for your effort in online business by being a preferred shopping destination when compared to a physical store.

If you want to shop offline or online, you can always read reviews about companies and products to get first-hand information from customers in Germany on For example, you can read about German dating sites to know those that will meet your needs including privacy and discreetness. The reasons why Germans prefer to shop online as opposed to physical stores are discussed subsequently.

More product information

We live in a world where people love to make informed decisions. The easiest way to get information today is by going online. Online shopping platforms also understand this and ensure that they provide adequate information about products in their stores in the form of descriptions. The implication is that Germans are attracted to shopping online because they can get more information about a product before buying as opposed to the quantity of information they will get on offline stores.

Undisturbed shopping process

When shopping online, the level of disturbance is very little to none. You don’t have to bump into other people or other people bumping into you. There will also hardly be issues with products not in stock as it is easy to move to another store that will have the product in stock without any physical movement.

Ability to compare

It is easy to compare different products online and then pick the best when shopping online. This is often not the case when shopping in physical stores as you might sometimes be forced to buy a different brand than you have in mind because your preferred brand was not available.

Lower pricing

Customers love to buy their products from the most affordable stores if all other factors remain the same. Hence, the lower pricing provided by online stores in Germany makes customers prefer the option.

Convenience and Availability

It is very convenient to shop online. Furthermore, you can shop at any time including midnight as opposed to physical stores that often have working hours.