Fashion brand U.S. Polo Assn to open first UK store –

// U.S. Polo Assn is to open its first UK store at Cheshire Oaks on Wednesday

// The 2,000 sq ft shop was originally planned to open in 2020 but was delayed by the pandemic. It is the first step in its UK store expansion plan

American fashion brand U.S. Polo Assn will open its first UK store at the McArthurGlen designer outlet at Cheshire Oaks.

The 2,000 sq ft store was originally planned to open in 2020 but was delayed by the pandemic. It will finally open its doors on Wednesday and will house the retailer’s menswear and womenswear collections.

The U.S. Polo Assn. store will include aspirational imagery and LED screens for streaming photoshoots and some of the world’s most exciting polo games.

READ MORE: New Look to open its first ever clearance store

The brand, which is the US Polo Association’s official clothing supplier, sells casualwear such as polo shirts, hoodies, knitwear and trousers. It currently sells online and via third parties such as Next and Very in the UK.

U.S. Polo Assn is run on license by Brand Machine Group in the UK and Cheshire Oaks is the first step in its UK store expansion plan.

The Cheshire Oaks opening comes as outlet retail surges in popularity with brands including New Look and H&M venturing into clearance retail in recent months.

Click here to sign up to Retail Gazette‘s free daily email newsletter