The companies disclosed the distinctive multiyear license agreement on Friday.
Additional from WWD
“Fred Segal is a unique trend brand, steeped in Hollywood history with ties to celebrities and amusement for around 60 decades,” explained Sam Hafif, chief govt officer of Concept A single.
“For several years, it was my private favorite place at any time I traveled as a result of Los Angeles. I’d cease in to see their most up-to-date curated designer models, and to choose up a few enjoyable things to use even though in city. The new flagship area on Sunset Boulevard is a modern-day-day rendition of the cult traditional site that we all recall.”
Hafif reported the forthcoming line of trend accessories and handbags will “speak to the Hollywood culture” and launch in spring 2023. The goods will be carried at the Fred Segal suppliers and on FredSegal.com, and will be made available for wholesale distribution by means of division and specialty retailers.
The leather baggage will retail from $250 to $300 the hair, hats and delicate components will retail from $24 to $36. “The styling will be colourful and modern with a target on smaller sized styles,” Hafif reported.
Principle 1 and Fred Segal also approach to collaborate on restricted drops with some of Principle One’s other license associates, Hafif extra.
“Licensing our manufacturer through limited collaborations and absolutely branded product groups is a essential initiative for us as we grow further than our Southern California roots,” claimed Jeff Lotman, CEO of Fred Segal and World Icons, a branding and licensing corporation. “Concept One’s design and style capabilities, solution high-quality, distribution community and passion for Fred Segal created it a natural fit for our program.”
Global Icons’ clientele include Hostess Brands, Turtle Wax, Betty Boop, U.S. Postal Service, Vespa and Colgate-Palmolive as properly as Fred Segal. The license settlement with Principle A single was negotiated by and will be managed by World Icons, which is primarily based in Los Angeles.
Fred Segal has five merchants on Sunset Boulevard in L.A., in LAX Airport, as perfectly as in Malibu, Las Vegas and Seoul, South Korea. Another store will open up in The Shops at Sportsmen’s Lodge in L.A.’s Studio City.
Segal, who founded his business in 1961, handed absent in 2021. He was regarded a retail innovator who intended his personal assortment, collaborated with designers, artists and emerging manufacturers to create exclusive capsules, and elevated the retail practical experience with denim bars, outlets-in-shop and immersive experiences.
Started in 1999, the New York-centered Thought One Equipment styles and produces certified chilly-weather conditions components, handbags, backpacks and luggage, and also has offices in Mexico and China along with a partnership in Canada and a London style studio. In 2021, FUBU signed on Principle A single to create a assortment of components and distribute the items to brick-and-mortar shops and online. Concept Just one also just lately signed offers with Brooks Brothers Smoke Increase, a men’s streetwear manufacturer and private label supplier that’s part of New Planet Creation Inc., a Korean American enterprise, and designer Christian Siriano.