‘Bug Friday’, the fashionable response to Black Friday carried out by leading fashion retail brand Fashion Bug, won Silver at the SLIM Digis 2.0 held recently, under the Retail (Fashion/ Consumer Electronics) Online & Offline category. Fashion Bug along with Omnicom Media Group Sri Lanka, was able to secure their place among the winners at this year’s SLIM Digis with their innovative digital marketing campaign.
The objective of the campaign was to transform the existing cash-on-delivery only website into a fully integrated e-commerce platform, while increasing average daily transactions by 150%.
Understanding the general curiosity of the target audience of urbanist millennials and their interest in major online shopping events, and giving the popular ‘Black Friday’ sales a twist, ‘Bug Friday’ was envisioned. The proposed campaign focused on piquing the interest of the audience with a series of teasers that were shareable across platforms.
Through this multi-faceted approach, Fashion Bug was able to reach over 7 million impressions, with more than 19,000 visits to the new and improved website. Online sales hit a record high in December as it marked the highest ever achieved in Fashion Bug’s online sales history.
Shabier Subian, CEO of Fashion Bug, said “To win an award in this category is something that we, at Fashion Bug take pride in, as a team. We are actively transforming the brand, which was predominantly offline retail, to one that now can be experienced online as well. Having been nominated at the inaugural SLIM Digis previously, to have successfully obtained the Silver Award for this category is truly a great moment for us. We strive to keep our customers intrigued and deliver on our promises of providing them with the very best shopping experiences, both online as well as offline.”
“Being the second year in a row that we have made our mark at the SLIM Digis and managing to seal the deal with a Silver Prize this year indicates that we’re going from strength to strength. With e-commerce on the rise locally, due to the current pandemic, it’s great that we were recognized for our creative efforts and success in driving online sales for our digital clients.”, stated Jason Wijesuriya, Digital and Business Director of Omnicom Media Group Sri Lanka.