Russians bought fitness and running clothing most often in January 2021 – Business & Economy

MOSCOW, January 29. / TASS /. Clothing and footwear for fitness and jogging became the most popular sports goods among Russians in January, according to a study released by Lamoda, made available to TASS on Friday.

“Fitness and running products were the top-selling pieces in the sports category for both men and women. In addition to fitness and running, the Top-5 for men included soccer, trekking and basketball, and for women, swimming, tennis and trekking,” according to the study sales between January 1-26, 2021.

Since the beginning of 2021, Russians have also become more actively interested in certain products for martial arts. The demand for mouthguards has grown by 32%, and the interest in expander has increased by about 1.5 times. Jumping ropes, which help improve coordination and endurance, are up 35%. Interest has also grown in mixed martial arts (MMA) gloves, punching pads.

Since the onset of 2021, sales of women’s swimwear have grown by 31%, swimming trunks by 13% and swimming caps by 1.5 times. “After the traditional Russian New Year’s feasts, many women wanted to completely renew their sports uniforms for running and increased their spending on goods in this category by 21% from January 1 to 26, 2021, compared to December 1-26, 2020. On running shoes they spent 22% more, and on tights – 16% more. The spending on sports long sleeves for women increased by 37%, they spent 1.5 times more on athletic shirts. Of the men’s running goods, only sports pants increased (+ 29%) and T-shirts (+ 15%) ,” analysts said. In 2021, Russians are also actively interested in models of clothing and footwear designed for basketball. The demand in this category among women increased by 39%. “As winter is in full swing, and those who like skiing or snowboarding have already purchased everything they need, the demand for winter sports clothing has only grown in certain categories. At the beginning of 2021, the demand for snowboard pants increased by 27%, and for snowboard jackets – by 10%. Russians spent 78.8% more on skate covers since the beginning of 2021,” the experts noted.