Each year the Super Bowl attracts over 100 million viewers, making it one of the most watched sports telecasts in the world.
And thanks to its famously spectacular halftime show, it’s also a huge moment in music and fashion, with many viewers equally as interested to witness the performers and their sequin-studded outfits as watch the players on pitch.
This Sunday, The Weeknd headlined the halftime show at the Raymond James Stadium in Tampa, Florida, where 25,000 real life audience members (the smallest number in the event’s history) turned out to see the NFL championship game between the Tampa Bay Buccaneers and the Kansas City Chiefs. Miley Cyrus, Amanda Gorman and Grammy Award-winning singer H.E.R. also took to the stage at various points throughout the evening.
Here’s a breakdown of the best outfits on display.
Headline act The Weeknd – real name Abel Tesfaye – has become known for a tried and tested sartorial formula of all-black ensembles with the occasional red suit jacket thrown in for more formal occasions. And it’s one he stuck to for the Super Bowl on Sunday, with a custom Givenchy ensemble which consisted of a red crystal-encrusted jacket worn with black cotton poplin shirt and wool trousers with signature G Gucci belt, leather tie and gloves. The bespoke jacket was embroidered with thousands of ruby crystals and took four Givenchy artisans over 250 hours to make.
For Givenchy’s new creative director Matthew Williams, who took the helm of the label last summer, to have scored such a major brand showcase so early in his tenure is significant in asserting the 69-year-old couture houses’ place in the current cultural lexicon.
“[The Super Bowl] is such an incredible platform. For sports, but also for arts, music and fashion,” Williams told Vogue. “To me, as a designer, the part of discovering what those[halftime show] looks are going to be is the most thrilling.”
Gallery: Every single Super Bowl halftime show performer’s outfit from 1993 to now (Harper’s Bazaar (UK))
When she took to the stage at the presidential inauguration, US youth poet laureate Amanda Gorman enthralled with her beautiful, powerful poem ‘The Hill We Climb’ and her uplifting yellow Prada coat and red satin headband combo. Testament to her overnight stardom, Gorman became the first poet ever invited to speak at a Super Bowl on Sunday, and took to the stage to read her original poem honouring essential workers, ‘Chorus of the Captains,’ wearing another power coat and headband combo of shimmering powder blue pearl-encrusted Moschino frock coat with a matching pearl headband, accessorised with hoop earrings from black jewellery designer Matthew Harris of Mateo NewYork.
Miley Cyrus performed a number of songs from her latest album Plastic Hearts live in Tampa ahead of the main Super Bowl event. She performed the gig, which was attended by 7,500 Tampa Bay-area essential workers who were fully vaccinated for COVID and streamed live on Tik Tok, wearing two football-inspired pink and black outfits. The first was a two-piece sequinned cheerleader outfit complete with knee pads and pom-poms, the second a black sequinned football jersey-inspired top printed with the number 25.
The Grammy Award-winning artist took to the stage to sing “America the Beautiful” before the game kicked off wearing a custom look of ombre rhinestone-encrusted flares and a leather jacket customised with graffiti writing that read “love” and “equality” on the reverse, both courtesy of black-owned label Stinson Haus.
Strolling the pitch before the game, the Tampa Bay Buccaneers quarterback wore a sand-coloured Tom Ford bomber jacket with a navy knit polo shirt, white skinny jeans and white sneakers.