elcome to the ES Shopping Shortlist, the monthly round-up where you’ll find all of the best things to shop and see in fashion right now.
As we wade our way through the notoriously groggy first month of the year (and what a month it’s been), fashion has proven itself to be a great source of relief. Whether it’s as simple as updating your loungewear game or bagging yourself some bargain beauty buys, there’s nothing like a bit of newness to spark joy in January.
Here’s what we’re loving in fashion this month.
Ethical brand Yasmina Q branches into loungewear
Ethical womenswear label Yasmina Q has crafted the most luxurious loungewear offering yet (no small feat, when every brand worth its salt also has).
Alongside its collared Gigi knits and co-ordinating Lourdes flares are its long and flowing ribbed Fleur maxi dresses in a trio of joy-evoking colours, all of which are made right here in the UK. Not only does the collection look good, but it does good too, with 5 per cent of the profits from each sale being donated to The Forest Stewardship Council, which supports responsible management and protection of the world’s forests.
The best part? The brand is giving ES readers 20 per cent off across its loungewear capsule with the code LOVE20. You can thank us later.
H&M launches sustainable collaboration with Yrsa Daley-Ward
If you, like us, can’t get enough of Instagram-famous writer Yrsa Daley-Ward’s pertinent snippets of prose, then you will be thrilled to learn that she has teamed up with H&M on a limited-edition sustainably-sourced apparel collection.
Quotes embossed on the clothes include “If you have to fold to fit in, it ain’t right” and “There will always be your heart” which we’re already dreaming about. “My hope is that this collection comforts, empowers, and moves those who wear it, that they wear the words close to their hearts,” said Daley-Ward in a statement.
A limited drop launches today, but the whole collection launches on H&M on 11 February 2021.
Sustainable florist POLLENET collaborates with softandwet
Nothing gives a little new-year-new-you kinda spruce to a WFH space like a fresh and fashion-forward bouquet of blooms. And none does them quite as well as fashion set favourite POLLENET, which has teamed up with independent Italian lingerie brand softandwet, just in time for the day of lovers (February 14, we’re looking at you).
Italian silk lingerie! Beautiful, blooming flowers! Supporting independent businesses! What could be better? In our opinions, nothing. Race you to the checkout.
Jimmy Choo establishes JCA Fashion Academy
Legendary sole-maker Jimmy Choo, the go-to footwear designer for First Lady Jill Biden and Vice President Kamala Harris, has revealed the launch of a brand spanking new fashion school, right in the heart of London. Located in a Grade 1 listed property in Mayfair, the JCA London Fashion Academy endeavours to nurture individual talent, through teaching contemporary design as well as entrepreneurial skills needed to grow a brand of the future.
Sweaty Betty launches SWEAT campaign
It’s been a great month for Notting Hill native Sweaty Betty. Not only has the purveyor of chic and sharp activewear confirmed its success amid the pandemic – the brand said in 2020 that its total revenues increased around 60 per cent – but it has also launched a taboo-busting new campaign, called #RespectYourSweat.
The purpose of it? To encourage us to embrace sweating as a sign of strength and resilience. The brand has launched a series of stories on its website as part of the campaign; hijabi boxer Saf’s story (a.k.a @thehijabiboxer) was particularly inspiring. We’ve already copped ourselves several pairs of Sweaty Betty’s best-selling Bum Sculpting Leggings: now let’s get our sweat on!
Kurt Geiger adds to People Empowered campaign
If there’s one thing we’re in dire need of right now, it’s positivity, so Kurt Geiger’s spring/summer 2021 ’People Empowered’ campaign is a welcomed breath of fresh air. The footwear and accessories brand has teamed up with Zebedee Management, an agency that exclusively represents a truly diverse and inclusive range of models, to cast the campaign, which aims to share and highlight stories that have been underrepresented in the fashion world.
You can learn more about the People Empowered campaign here, while we proceed to checkout with these stellar stomper boots and adorable miniature rain boots. Once our handbags are officially bought out of
retirement, we’ll be nabbing ourselves one of its best-selling rainbow Mini Kensington bags too.
Simply Be debuts largest skin tone lingerie range yet
Following hot on the heels of Kim Kardashian’s sell-out SKIMS, Simply Be has debuted its most inclusive range of skin tone lingerie in its history. The brand recruited 800 women to take part in the research stage of its development process, which helped to determine the best shape, size, style, and shade range to produce the undies in.
With prices starting at just £4 and six inclusive nude shades of bras and paints, both dainty and practical, frankly, it’d be rude not to.
Casio launches Pokémon Baby-G collaboration
Remember those naughties Baby-G watches that graced the wrists of all of us way back when? Well, they’re back. And not only are they back, but they’re making their grand return with a Pokémon collaboration.
Baby-G’s cult BA-110PKC model has been re-imagined covered in banana yellow Pikachus. Wrong, yet oh so right.