December 5, 2022


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WowWee Launches Next Gen Fashion Doll Franchise Born From the Metaverse | News


WowWee companions with Gamefam to innovate the doll and gaming groups, bringing physical dolls to life on the web with My Avastars

MONTREAL, June 21, 2022 /PRNewswire/ — WowWee® has entered the fashion doll class with its floor-breaking new toy line: My Avastars. Influenced by kids’ use of avatars to discover, create and specific on their own in the metaverse, WowWee partnered with Gamefam, a prime publisher on Roblox, in the generation of My Avastars for a doll that allows seamless interactive enjoy in the bodily and digital worlds.

“50 % of Roblox consumers discover as women, however when you appear at how the toy field intersects with gaming, its item choices are focused largely on motion figures and blasters. Catering to other classes and shoppers is a enormous white area and a thing we are very passionate about,” claims Sydney Wiseman, VP of Brand Development & Creative Method at WowWee. “As a gamer myself, I like customizing my avatar prior to each session. This electronic customization engage in pattern is so in line with standard doll roleplay still I was not looking at this kind of integrative enjoy remaining available in the doll area. With My Avastars, youngsters now have the possibility to turn their electronic avatar into a true daily life style star with a wide variety of appears and components for countless customization, creativeness and self-expression, both of those on the web and in real everyday living.”

My Avastars will start with a few dolls: KawaiiPie^^, A_VibeThng and Dreamer_3.. Every doll comes dressed in their signature trend-ahead outfit together with a thriller bonus outfit and reusable sticker sheets for far more than 100 attainable appears to be in just about every box.

“A single of the points that is exceptional about My Avastars is the aesthetic of the doll itself,” suggests Andrew Yanofsky, VP of Advertising and marketing and Operations at WowWee. “Ordinarily, manner dolls are molded to ‘perfection.’ In comparison, the blockish shape of My Avastars, the flat surfaces, the peel and repeat sticker engage in, are all made to provoke kids’ creativity by making it possible for them to improve and rearrange their dolls as they do their avatars.”

Every My Avastars doll will come with its individual particular person code to be redeemed on the Roblox system inside of the new game entitled My Avastars: RP. The roleplaying video game, launching this July, permits little ones to convey their dolls to lifetime online, unlocking new fashions, hairstyles, and even facial capabilities.

My Avastars is the initial neighborhood-centric manner doll property. WowWee and Gamefam are launching a Discord server to help a two-way dialogue in between lovers and the manufacturer. Supporters will have an integral voice in the evolution of My Avastars, the two in the enlargement of the sport play and the actual physical toy line.

“As the Roblox universe continues to mature, we are targeted on producing the up coming generation of hit franchises born from the metaverse,” suggests Joe Ferencz, founder and CEO of Gamefam. “My Avastars marks the initial time a toy and Roblox sport have been made concurrently, achieving gamers with an engaging encounter both equally in the real planet and in the metaverse.”

My Avastars are readily available for pre-get as of now, with a minimal range becoming delivered this summertime prior to formally hitting cabinets at major retailers which include Walmart, Amazon, Concentrate on and Macy’s in October 2022 (MSRP: $24.99 Ages 6+).

Pre-order KawaiiPie^^A_VibeThng, and Dreamer_3. now at Walmart.

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WowWee® is a world innovator and business chief in producing, internet marketing, and distributing hi-tech purchaser robotic, toy, and entertainment products and solutions. Because its start in 1988, WowWee has revolutionized the way people interact with robotics – fusing technological innovation and creativity to supply award-profitable toys and gadgets these as Robosapien® and MiP®, The Toy Association’s Impressive Toy of the 12 months (TOTY) in 2015. WowWee’s Fingerlings® – the to start with-ever line of animatronic collectible toys – quickly skyrocketed in popularity, topping retail most effective-promoting lists close to the planet, and received the 2018 Collectible Toy of the Year and general Toy of the Calendar year awards. The enterprise gained Plush Toy of the Yr in 2020 for its certified, formal Pinkfong Toddler Shark™ Track Puppets with Tempo Command, and Licensing International’s Excellence Award for Very best Toy of the Calendar year ages -8. With places of work in Montreal, San Diego, and Hong Kong, WowWee proceeds to innovate throughout the toy and amusement types. Be sure to take a look at


Gamefam is the top specialist publisher and developer of online games on metaverse platforms like Roblox, Minecraft and extra with ordeals that typical 27MM+ gameplay sessions for every working day. Our mission is to build dynamic activities for an astounding group even though we increase the subsequent generation of tremendous hit gaming and entertainment franchises from within just the metaverse. Gamefam operates the biggest network of game titles on Roblox with about 750 million every month visits comprising 83 million several hours of engagement throughout 30+ live video games in the firm’s portfolio. Gamefam’s best franchises include Sonic Speed Simulator, All Star Tower Defense, Twilight Daycare, Tower of Distress, Car Dealership Tycoon, Funky Friday, Warm Wheels Open up Globe and Starving Artists. The Gamefam crew brings together the business and production skills of longtime model experts and video game business gurus with the metaverse’s prime creators. For a lot more info, be sure to pay a visit to

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