The Importance of Marketing for Business Success

Marketing is not just an important part of your business’ success. In a sense, it is the business itself. Every other part of the business depends on marketing.

As Mark Cuban – owner of several entertainment and media companies as well as the Dallas Mavericks – says, “No sales, no company.”

Cuban’s phrase is eloquently put, and it’s one hundred percent true. So here are the basics of marketing.

What Exactly Is Marketing?

The term covers a wide variety of different activities. But they’re all associated with selling the services and products that your company offers.

Among all marketing activities, advertising can be the most obvious, but it also includes consumer research, for instance.

Consumer search helps you had better understand the consumers’ wants and needs; while Product Design – another facet of marketing – helps, you match the services and products to these needs.

The one thing that marketing does not include, according to certain marketing professionals, is the act of the sale itself. That is the result of marketing.

Strategic Marketing

A marketing director job encompasses activities such as:

  • Determining the need for a given product through consumer research and competitive analysis (quantifying and observing patterns of sales of similar goods)
  • Creating products or modifying existing ones in order to match consumer needs and desires.
  • Figuring out strategies to reach potential customers so they learn about your products and persuaded to buy them.
  • Designing marketing campaigns based on your determination of what is the most effective way to reach customers.
  • Confirming relationships with customers through loyalty programs and follow-up campaigns.

Consumer Needs

Not only can marketing help in determining a consumer need, but it can also help manufacture one. It begins with understanding the potential consumer.

A well-known marketing blunder in the 21st century was related to U.S. companies trying to sell deodorant in China.

The failure was because, unlike most Western ethnicities, ethnic Chinese do not have a problem with this type of body odour.

Another contributing factor is the fact that the Chinese commonly consider sweating healthy; viewing it as something, that purifies their body. That’s a lot different from the common American way of viewing it as a problem.

Marketing isn’t able to create a need out of thin air, but a lot of campaigns involve creating awareness of a product as well as the desire to own it.

What is important is that the awareness makes people interested in the product, so that it can help shape a need

  • Some strategies used to create awareness of a product in a context that stimulates desire to own it includes:
  • Promoting scarcity. Apple has increased demand for their iPhone 5 by cutting off further shipments for two whole week’s right after announcing the release.
  • Developing a bond between the product and the consumers, such as announcing it to a selected audience first, then inviting consumers to participate in development or launch.
  • Interacting on social media, such as responding to comments whether favourable or not.

What You Should Know About Fire Safety in Commercial Properties

Fire safety has come to the attention of everyone, especially since the horrible events that have occurred in London. Within the Regulatory Reform Order 2005, there are relevant obligations that commercial properties have to meet. With that said, the rest of this article will discuss some of the most common problems that surround the Order and property transactions.

Who Do the Duties Apply To?

The responsible person is who the duties apply to. This can be either the employer or the person who manages or controls the property. This is in connection with them carrying out responsibilities involving taking care of the property.

However, it can be challenging to determine who controls the property when it comes to leased properties. Guidance suggests that both the tenant and landlord can bear responsibilities. Furthermore, if the lease is surrendered or forfeited by the landlord, then this means they are taking back control and this also means they are now the person responsible.

If the premise has common parts, then the management company is probably the one responsible for those parts. Tenants are typically responsible for the unit they reside in. This is why both tenants and landlords should determine who is responsible for the property.

Regulation 9: The Duty to Perform a Risk Assessment

Problem 1: It’s Not Clear What is Involved With a Risk Assessment

The person who is responsible has to carry out a risk assessment to which relevant people are exposed to. This can be challenging for people because the duty isn’t that descriptive, and the responsible person has to be the one to decide what is sufficient and suitable, given the nature of various factors, including the nature of the property and business. This can make things difficult for the purchaser or potential tenant because they will want to see the risk assessment. Consulting fire experts like TPT Fire can be extremely beneficial in these cases.

Failing to show a copy of a risk assessment to potential buyers and tenants can lead to delays. This is especially if they are persistent on seeing it, and many leases will insist that the tenant is responsible for compliance. This means they have to comply with relevant laws.

What Can You Do?

There are no criteria, but the government has laid out some guidelines such as: you should identify fire hazards and remove or reduce risks, identify people who are at risk and record all of your findings, as well as update fire risk assessments on a regular basis. Not only that but when the premise changes hands, the new owner or occupier will be the one responsible for addressing risk assessments.

Problem 2: Altering a Property to Avoid a Risk Assessment Review

There is no specific time frame to renew or replace a risk assessment. However, there are things that can trigger a review. One trigger is when there are material changes that are made to the premise.

Is There Anything You Can Do?

You can learn about the …

9 Emerging Marketing Concepts That You Should Understand Right Now

Fundamentally, marketing will remain the same, for the most part. However, the marketing landscape is ever evolving. The emergence of new marketing technology is speeding up everything. Moreover, there are new emerging trends in marketing that every business that intends to get its message out about their products should learn. To this end, we will delve into the top 9 marketing trends that businesses should learn about today.

1. Mobile-First Is Taking Over

We’ve said before and it has been said by many, the internet is going mobile. We cannot stress that enough. Consumers in the U.S. are now accessing the internet via their mobile devices more than via PCs. As such, this is a good time to have an intricate understanding of mobile search, mobile optimisation, mobile conversions, and everything mobile. Concisely, we are addicted to our smartphones; marketers to understand this and prioritise it.

2. Consumer Segmentation

Segregating the consumer demographic is an important aspect of marketing today. Businesses should, therefore, keep and organise their demographic data for better-targeted outreach. There is no need to send 500,000 emails if you do not have a clear understanding of whom you are sending the emails to. To this end, businesses should have a system in place where they can organise their demographic into different demographics. This will enable you to curate their message to fit each audience demographic.

3. Content Creators Are Critical

In an era of social media, everyone has a voice. Importantly, everyone can create content and publish on any platform they so wish. As such, brands need to hire creative content creators, developers, speakers from voice agencies such as Voice Fairy, writers, and producers to help them stand out. Beyond creativity, the content creators need to have an intricate understanding of the niche to be able to connect with the audience and communicate well.

4. Using Social Media Platforms to Distribute Samples

A study by Product Sampling Council found that over 92% of consumers would purchase a new product if they received a sample and liked the product. This is a testament to the power of sampling. Sampling work, however, it is important to get the product into the right hands.

This is where social media comes in. You can use platforms such as Facebook, a platform where the demographic information of your audience is already provided as part of their profile. This data makes it easy for marketers to target specific audiences and to even track future sells. Furthermore, using social media platforms to distribute sample provides the opportunity for consumers to share their experience with their audience, enhancing your brand awareness.

5. Brand Ambassadors Are Important

Brands ambassadors have become an important marketing asset. That is why more and more businesses are encouraging loyal customers and/or clients as well as employee to share their experiences on social media. While there are business owners who have not come to grips with this new form of marketing, it is nonetheless an important part of attracting …