Affliction Takes on Contemporary Fashion World

AFFLICTION CLOTHING TAKES ON CONTEMPORARY FASHION WORLD WITH NEW
“DREAM TEAM” OF EXECUTIVES

(PRESS RELEASE) — Having gained a reputation for relentlessly
pushing the envelope with its highly stylized graphics and powerful
imagery, Affliction Clothing has become a hugely popular brand
among A-list celebrities, rock bands, tattoo artists, and leading
pro athletes alike. Not content to rest on it’s laurels, the
company has recently hand-selected a “Dream Team” of executives and
designers to provide leadership as the company continues to execute
its strategy to become an elite contemporary fashion brand and
cross the $100 million revenue mark in 2008.

Among the new members of management: Chief Financial Officer, Rob
Otto (former Controller for Seven For All Mankind, LLC); Corporate
Controller, Tania Kerio (former Controller for Paul Frank
Industries, Inc.); Chief Information Officer, Scott Hampshire
(former Director of Business Technology and Chief Information
Officer at Seven For All Mankind, LLC); Women’s Design Director,
Katie Tracy (former Developer and Designer for Seven For All
Mankind, LLC); Vice President of Licensing & International Sales,
Sam Wilson (former V.P. of Licensing for Calvin Klein, XOXO,
Rampage, Seven For All Mankind, LLC); Chief Administrative Officer,
Tom Kulikowski (former CFO for American International); General
Counsel, Mike Bassiri (Law Offices of Michael H. Bassiri);
Merchandising Director, Holly Morgan (President of Holly Morgan
Designs and former President of Design & Merchandising for Rampage
and XOXO); Director of International Sales, Nomer Malolos (former
International Logistic & Compliance Manager Paige Premium Denim);
Director of Licensing, Marianna Fundator (former Director of
Licensing Operations at Iconix Brand Group, Inc.); and Director of
Legal Affairs, Ann G. Wilson (former Senior Paralegal for Seven For
All Mankind, LLC and Kate Spade, LLC).

“We are ecstatic with the reception our brand has received over the
first three years of its existence,” remarked Eric Foss co-founder
of Affliction Inc. “Now is the time for us to stay focused on our
design strengths with the new support of our talented team and
manage our explosive growth as we expand into a full premium
collection of denim and sportswear.”

“The future licensing and international sales opportunities for
Affliction are endless with their constant stream of creativity and
unstoppable desire for groundbreaking product,” said Sam Wilson,
Vice President of Licensing and International Sales for
Affliction.

“I am very excited to be CFO of a company that has such a powerful
vision, unique image, and strong work ethic,” commented Rob Otto
CFO. “The Affliction founders have shared with me their creativity,
drive, and passion and I look forward to working with them as we
continue to grow the business.”

Affliction unveiled its first retail location on Melrose Avenue in
Los Angeles in August 2008 with a second location currently under
construction in South Beach, Miami, FL. Additional retail locations
in New York and Las Vegas are scheduled to open in 2009. A full
Affliction women’s contemporary collection promising the same
signature series of highly unique artwork is scheduled to launch in
mid-February of 2009.

In addition, strategic brand positioning will help direct
Affliction with future product lines based on the company’s core
attributes and solid foundation.

“Our willingness to examine every aspect of our business will
ensure our growth strategy so that both retailers and customers
will benefit for years to come,” stressed Tom Atencio,
Vice President of Affliction Entertainment.

Affliction Clothing’s ability to set the bar high in fashion is
evident in its collection’s indulgence of style and design, focus
on quality, and its trademark series of divinely executed, dark and
powerful themes.

For further information or complete biographies of the Affliction
Inc. Executive “Dream Team” please call (212) 843-8073 or email
[email protected] or visit www.afflictionclothing.com.