See Kim Kardashian Model the Skims Metallic Swim Collection

Kim Kardashian’s newest campaign is a campy departure from the minimum, futuristic aesthetic she’s favored in modern decades. A couple months immediately after launching her very first swimwear assortment underneath her billion-dollar brand name, the truth star and entrepreneur announced on July 1 the impending arrival of Skims Metallic Swim: a combine of bikini separates and sporty swimwear available in gold, rose gold, and silver. “Very same definitely great, thick cloth that retains you in and holds you up, like our normal swim, but in metallics,” Kardashian mentioned although wearing the swimwear on Instagram Stories.

The marketing campaign, having said that, is the true newsmaker. Photographed by Nadia Lee Cohen, the photographs evoke the more than-the-prime luxury of the Hollywood Hills, with the late ’70s, early ’80s glam bringing to head the first “Dynasty” cleaning soap opera. (Imagine: shiny eyeshadow and big hair.) In the pictures she personally appears in, Kardashian pairs her lamé patterns with oversize costume jewelry, a structured rattan bag, and strappy sandals. “Go ’70s poolside glam in substantial-minimize heroes dipped in superior-shine hues,” the campaign’s logline reads on Instagram.

This arrives soon after Kardashian raised eyebrows with her new rest set that includes a micro crop leading that in essence encourages less than boob. “If I wore this to slumber, it would be a necklace by the early morning,” a single individual wrote on Instagram. Hey, if it can be a single point Kardashian is excellent at, it can be finding men and women chatting.

The assortment is made up of five blend-and-match bikini separates, three a person-pieces, and two coverups, with costs ranging from $48 to $128. See the marketing campaign and search the complete selection forward right before it hits the Skims website on July 6 at 12:00 p.m. ET.