- The map sees country names supplemented by the name of the brand that its residents search for the most
- French brand Louis Vuitton is the most-searched-for brand in 47 countries – including the UK
- Gucci is second, top in 13 countries, while Chanel is third and most-searched-for in 12 countries
A fascinating reworked world map reveals the fashion brands that are most popular around the globe – and it’s Louis Vuitton that’s the clear favourite.
On the map – generated using 12 months of Google search data – country names have been supplemented by their residents’ most-searched-for fashion label.
French brand Louis Vuitton is top in 47 countries, including the UK and Australia, while Gucci is second, coming top in 13 countries, including Italy. Chanel is third – it’s the most-searched-for brand in 12 countries, including Pakistan and Thailand.
THE WORLD’S FAVOURITE FASHION BRANDS
1. Louis Vuitton – 47 (countries it’s most-Googled brand)
2. Gucci – 13
3. Chanel – 12
4. Calvin Klein – 11
5. Rolex – 9
6. Coach – 4
7. Tony Burch – 3
8= Loewe – 2
8= Valentino – 2
8= Fendi – 2
The map has been drawn up by financial advice site money.co.uk, which established the most-searched-for fashion brand on Google in each country over the past year.
It says that top-ranked Louis Vuitton ‘has been seen as the mark of success for the rich and famous for decades’.
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It adds: ‘Celebrities from Audrey Hepburn to Billie Eilish have donned the designer over the years, with recent ambassadors including Sophie Turner, Lea Seydoux and Thandie Newton.’
In fourth place is Calvin Klein, top in 11 countries including Russia, while fifth is Rolex, with countries including Israel, Cambodia and Kenya making the brand their number one fashion search.
Coach, a luxury leather goods label founded in Manhattan in the 1940s, is sixth and top in four countries including Saudi Arabia and South Korea, while fellow New York label Tory Burch is seventh and the most-searched-brand in three countries including Jamaica.
Joint eighth and leading the way in two countries each are Loewe – the most-searched-for label in the USA – Valentino and Fendi.
As well as a world map, money.co.uk has also produced maps with regional breakdowns for the search data.
In Europe, Louis Vuitton is the clear favourite – although Greeks favour Gucci – Valentino is top in Croatia and Balenciaga is most-searched-for in Poland.
Moving to North and Central America, Canadians search for Loewe the most, Mexicans can’t get enough of Gucci and St Lucia’s top-rated brand is Ray-Ban.
When it comes to the Oceania region, Louis Vuitton is again far and away the most popular – except for New Zealand, where it is Gucci.
The fashion brands topping searches in South America are Fila (Argentina), Coach (Brazil), Gucci (Colombia) and Calvin Klein (Chile).
And in Asia and the Middle East, Louis Vuitton tops the fashion charts in Qatar, the United Arab Emirates and Oman.
Chanel is number one in Bali, Vietnam and Indonesia, whereas India is the only country to have Prada as its most popular fashion house.